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Wondrlab creates a content campaign for Navratna Oil with India’s comedy mega stars - Kapil Sharma and team. ~This full funnel marketing campaign is brought alive with Kiku Sharda, Sumona Chakravarti and Gaurav Gera for a barrel full of laughs~ Mumbai, April 30, 2024: Navratna Oil has joined hands with Kapil Sharma for its new campaign this summer. An immensely popular brand, Navratna Tel has given audiences some of the most memorable campaigns in the past few decades. And it is back with a bang, featuring a unique format that blurs the line between content and ad films. Conceptualised by Wondrlab, a martech network, the series involves Kapil offering a solution in his signature style as Sumona Chakravarti, Kiku Sharda and Gaurav Gera deal with problems caused by everyday chaos. The multimedia campaign spans across TV, Social, Print, WhatsApp, Performance & Influencer Marketing and more. Watch the first webisode here: https://www.youtube.com/watch?v=nJvxiWF81WQ Talking about the films, Mr Kaushik Vedula, AVP – Marketing, of Emami Ltd. said, “This year we wanted to break the mould. As a market leader in this segment, we have always had brave campaigns that redefine benchmarks. With the growing market, and brands finding new ways to be relevant, we decided to take the plunge into the wild. For a mass brand like Navratna, taking a step towards branded content opens up new avenues to reach and connect with our target audience. I am truly excited for this campaign and confident that it will significantly enhance our market presence.” Amit Akali, the CCO and co-founder of Wondrlab, added, “The idea for the campaign came from Navratna’s history of entertaining the viewers with their ads. So, we decided to go all out. And who better than India’s Comedy Superstar to headline the campaign? We even got Kapil’s writers on board and worked with them to make sure the essence of Kapil Sharma shines through. And the result was better than we imagined. Of course, the credit goes to Kapil, Kiku, Sumona and Gaurav too for bringing alive the characters with their charm and improvisations on set.” Talking about the creation process, Gauri Gokarn, Content Director added, “It was a fun project to work on, writing branded content, coming up with digital ideas surrounding it and collaborating with the actors. Safe to say, it is one of the most ambitious projects we have taken on, and we’re excited and eagerly waiting to see audience’s response to this one-of-a-kind campaign.” The campaign is live with the first webisode streaming on digital platforms. And the other webisodes will soon be live on all channels, sure to entertain the viewers with a dose of laughter, fun and cool cool champi.

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India’s First Multi-Modal AI Aggregator is Soon to be Launched A groundbreaking multi-modal AI aggregator, OneAiChat, is soon to be introduced as India's first platform of its kind. April 30, 2024, India: India is set to witness a groundbreaking stride in AI technology with the pre-launch of OneAiChat, a pioneering multi-modal AI aggregator. This innovative platform will offer users a one-stop shop, seamlessly integrating diverse Generative AI platforms like GPT 4, Claude 3, Gemini, Mistral and Cohere into a single, accessible global interface. What sets OneAiChat apart is its unique "Focus Categories" feature, allowing users to delve into category-specific queries and uncover tailored, multi-modal solutions. From health and audio/music to faith, marketing, video, art & design, and mathematics, this versatile platform promises to cater to a wide range of needs. The founder, brimming with excitement, exclaimed, "We're thrilled to unveil OneAiChat, the culmination of our team's passion and dedication to democratizing AI accessibility. Our primary objective is to transform the AI landscape into an inclusive and user-friendly environment, empowering individuals and businesses alike to effortlessly harness cutting-edge AI technologies." With a small yet dedicated team of developers, OneAiChat is poised to revolutionize the AI landscape, making advanced AI capabilities accessible to all. Brace yourselves for the official launch of OneAiChat, shaping the future of AI aggregation and redefining the boundaries of what's possible. About OneAiChat: OneAIChat, a multi-modal AI aggregator based in Mangalore, India, is revolutionizing the landscape of artificial intelligence and communication. Developed by a passionate team of developers, our platform offers a comprehensive suite of multi-modal features, focus categories, and paid versions of leading Generative AI platforms, including GPT-4, Claude 3, Gemini, Mistral, Stable Diffusion, DALL-E, and Cohere. These features are seamlessly integrated into a single, accessible global platform, accessible through a single subscription.

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Radhika Madan REVEALS her birthday plans and it has an Aamir and Salman Khan connection.... Birthdays are always a cherished time, and for actress Radhika Madan, who will be celebrating her special day on May 1, this year promises to be even more memorable. Recently, at an event where she unveiled Dish TV Smart+ services in Mumbai, Radhika revealed her birthday plans, which surprisingly have a connection to Bollywood stalwarts Aamir Khan and Salman Khan. This intriguing revelation has sparked curiosity among fans, eager to know how she intends to incorporate elements inspired by these iconic actors into her celebration. She shared, "We decided I'm going to have an "Andaz Apna Apna" themed party in Delhi. So, I think we're going to play that movie in the background and celebrate the birthday. It's one of my favourite films. So, uh, you're going to be seeing pictures of me in a Crime Master Gogo costume very soon." At the Dish TV event, the actress also opened up about roles that attract her, and said, “I think roles which scare the hell out of me. It should make me feel that I can't do it. It needs to give me sleepless nights and I just want to offer a different character to the audience every time I come on screen with different stories, not the same character wearing different clothes. I wouldn't want to do that.Because I don't enjoy watching that as an audience and I hope I am able to offer that versatility to people just like Dish TV.” Talking about Dish TV Smart+ services, ‘Dish TV Smart+’ Service offers a comprehensive entertainment ecosystem with content, devices, and offers to ensure accessibility on ‘Any Screen, Anywhere’. With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through Watcho-the OTT Super App, Smart devices including set-top boxes, and smart android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enriching the overall user experience. In her recent endeavours, the actress graced the screens in "Saas, Bahu Aur Flamingo" and "Sajini Shinde Ka Viral Video." Upcoming projects such as "Sanaa" and "Sarfira" are also on the horizon, with specific details still under wraps.

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Celebrate Mother’s Day with The Body Shop's Heartfelt Campaign Featuring Diana Penty The campaign, featuring The Body Shop’s iconic British Rose range, invites you to pamper your mom Link to the campaign: https://youtu.be/ifYGwLACNiQ 29th, April 2024: There's nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother's Day, The Body Shop has launched a heartwarming video campaign with Diana Penty featuring their iconic British Rose range as the perfect way to pamper and honour the most important woman in our lives. The film concept beautifully captures the sentiment behind Mother's Day. It begins with Diana Penty finding inspiration to craft a textured art piece, evoking memories of her mother delicately shaping a rose through her own artistic expression. As she works through the clay between her hands, memories of her mom's warm embrace and nurturing touch comes flooding back. Roses are for moms, she rightly claims, cherishing the warmth, softness, and bliss that can only resonate from a mother. The iconic Bath and Bodycare British Rose range, known for its nature-inspired floral touch, offers the perfect way to honour mothers. Infused with the essence of handpicked roses from England, the British Rose Body Yogurt and the Hand Cream offers 48-hour hydration, ensuring a pampering experience for the daughters and mothers alike. As a part of the film, The Body Shop invites everyone to gift deep love, care and pamper their mothers with the luxurious British Rose range. This Mother's Day, let's celebrate the women who first taught us what it is to be strong, loving, and compassionate. Ms. Harmeet Singh, VP, Product, Marketing & Digital, The Body Shop South Asia commented, "Our British Rose range pays homage to the eternal grace and beauty of mothers around the globe. This Mother's Day, we invite everyone to express their love and appreciation with the gift of nature-inspired, vegan products from The Body Shop. Let's cheer for the women who have nurtured us with the gentle touch of roses, embodying the essence of love, care, and strength.” Actress Diana Penty, said, “My mother has always been my safe place, a haven where I can forget all my worries and feel only love and solace. And while I don’t get to acknowledge and appreciate her everyday, The Body Shop’s campaign is a love letter to her and mom's everywhere. The British Rose collection is truly the best gift for her so she can pamper herself, even when I’m not around.” So, what are you waiting for? Show some appreciation for your supermom with gifts from the British Rose collection. Shop here. About The Body Shop India: Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustainably. The Body Shop India operates in India through its partner Quest Retail, A leading Beauty Specialist Omni Channel Retailer and Brand development company in India. Quest Retail has been a pioneer in bringing Beauty Retail and Brand concepts to India since 2006.

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POCO Reveals Irresistible Deals on Bestselling Smartphones for the upcoming May Sale Available on Flipkart and Amazon starting May 1, 2024 Bengaluru, India – 30.04.2024 - POCO, one of the fastest-growing consumer technology brands in India, unveils compelling offers for its top-selling smartphones during the May sale, running from May 1 to May 10, 2024, exclusively on e-commerce giants Flipkart and Amazon. Customers will have the opportunity to purchase their preferred products at unprecedented prices during this sale event, coupled with exciting offers. Exciting offers on POCO smartphones during the Sale: POCO Phone Variant Launch Price Sale Discount Sale Price POCO X6 Pro 8+256GB 26,999 4000 22999* 12+512GB 28,999 4000 24999* POCO X6 8+256GB 21,999 4000 17999* 12+256GB 23,999 4000 19999* 12+512GB 24,999 4000 20999* POCO X6 Neo 8+128GB 15,999 2,000 13999* 12+256GB 17,999 3,000 14999* POCO M6 Pro 5G 4+128GB 11,999 3,000 8999* 6+128GB 12,999 3,000 9999* 8+256GB 14,999 3,500 11499* POCO M6 5G Airtel (4+128GB) 10,499 2,750 7749* 4+128GB 10,499 2,200 8299* 6+128GB 11,499 2,200 9299* 8+256GB 13,499 2500 10,999 POCO C65 4+128GB 8,499 1700 6799 6+128GB 9,499 1700 7799 8+256GB 10,999 3000 7999 POCO C61 4+64 GB 7,499 1000 6,499 6+128GB 8,499 1500 6999 *All the above offers are valid for a limited period.

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Dia Mirza to Grace The Ramp at Bombay Times Fashion Week For Chaulaz’s Heritage Jewellery -Celebrating New Line of Femininity with Grace- Mumbai, India, 2024- The fashion and jewelry world is set to sparkle as Chaulaz Heritage Jewellery, the premium Ahmedabad-based jewelry brand introduces its latest ‘DEVI’ Collection at the Bombay Times Fashion Week. The event will be further illuminated by Bollywood icon Dia Mirza, who will grace the runway as the showstopper. This much-anticipated unveiling will occur at the Grand Hyatt, Mumbai, on May 4th, 2024 from 6:00 PM onwards. The ‘DEVI’ Collection is an artistic tribute to the power and grace of femininity, masterfully blending traditional 'shringar' with the mighty 'shakti'. Each piece in the collection celebrates the essence of womanhood, combining beauty and resilience in a way that honors the challenges and triumphs faced by women everywhere. Dia Mirza, known for her timeless elegance and powerful screen presence, will make the perfect paradigm to grace this impressive collection. Chaula Patel, founder of Chaulaz Heritage Jewellery, shared her enthusiasm about the showcase, “We are honored to be a part of Bombay Times Fashion Week and to present our ‘DEVI’ Collection alongside the phenomenal Dia Mirza. This collection is our ode to the enduring spirit of women across generations, reflecting our commitment to crafting pieces that are as meaningful as the beautiful feminine strength. This signifies our dedication to reviving and reinterpreting India's rich heritage for today’s women and women across time for the unwavering role they play in other’s lives and society.” Renowned for its dedication and impeccable craftsmanship, Chaulaz Heritage Jewellery breathes life into every artwork design with its antique gold and heritage motifs to create pieces that are both timeless and elegant. Their dedication to preserving tradition aligns seamlessly with Bombay Times Fashion Week's theme of Indian design brilliance. The brand invites fashion enthusiasts and the media to witness this dazzling showcase and experience the splendor of handcrafted jewelry that echoes the stories of the past. For more information, please visit: https://www.instagram.com/chaulazheritagejewellery/ About Chaulaz Heritage Jewellery: Chaulaz Heritage Jewelry is an Ahmedabad-based jewelry brand that specializes in antique gold and heritage artwork designs, adding a modern touch to it. It majorly provides purchases through its official Instagram store. The brand is known for its commitment to preserving cultural heritage through exquisite craftsmanship. With a focus on quality, authenticity, and customer satisfaction, Chaulaz Heritage Jewelry creates timeless pieces that tell stories and celebrate the rich traditions of jewelry-making.

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Thrilling Twist: Mumbai's Juice Vendor Crafts 'Vash' Juice, a Homage to the Hit Movie! The most talked about superhit movie, Vash, has garnered appreciation from the audiences and the critics equally. Launched on ShemarooMe, the film caught the attention of the fans of the thriller genre with its spine-chilling narrative, suspense, and unexpected twists. Driven by his love for the movie and a desire to share his passion with others, the passionate fan, Bunty, a popular juice vendor in Mumbai has introduced an exciting new addition to its menu – the ‘Vash’ juice. Inspired by the blockbuster movie ‘Vash’, this one-of-a-kind concoction is a homage to the Gujarati masterpiece, which perfectly captures the essence of the film. The juice served in a spooky style will transport patrons into the thrilling world of ‘Vash’. Speaking about this special gesture Janki Bodiwala expresses her gratitude. She says,"A few days ago, while strolling through social media, I stumbled upon this special Vash-themed Juice. I was surprised and overwhelmed to see the impact of the film on the viewers. The love and appreciation we receive inspire and motivate us to work harder and bring the best of entertainment to the audience.” Through this unique beverage, Bunty, founder of Bunty Juice Centre has crafted a tribute that celebrates the magic and excitement of the film. It is the reflection of his love for the movie. Vash brings a fresh perspective to the horror genre, blending psychological thriller elements with supernatural intrigue to create a truly immersive cinematic experience. Directed by acclaimed filmmaker Krishnadev Yagnik, Vash, boasts a stellar cast, including Janki Bodiwala, Hiten Kumar, Niilam Panchal and Hitu Kanodia. With its digital launch on ShemarooMe the movie is now available to a wider audience.